This was our second project working with the incredible team over at Flatiron Health. Our frequent collaborators wanted a launch video for their new product, Flatiron HC. And like our first successful video with Flatiron "Can we" video, we were able to execute this project from start to finish.
The unique concept of this project was the idea of "more than." The script consistently had the phrase "more than" when describing the new brand. With this in mind, we knew we wanted to be zooming out continuouslty in animation to reveal more and more.
Another challenge in this video was figuring out how to make something that may seem technical and science-driven feel more human and real, which is really the core of Flatiron HC.
The first section of this animation was designed for tech, data and science, but by the end, we definitely wanted to showcase the human touch. That meant adding in some hand drawn elements, warmer colors and human elements.
Willie and Jill Russell