AWS
“Is How” Series – Launch Darkly
Design / Animation / 2D / 3D
One of our favorite partners to collaborate with [cause+effect] approched us with an exciting new project from Amazon Web Services (AWS). They were asked to develop a series of animated spots that tell the collaboration story between AWS and select partners. This particular spot was for Launch Darkly on AWS. Launch Darkly consists of advanced tools, technologies, and digital methods that enable software developers to innovate faster and deploy fearlessly.
Client/Collaborators
[cause+effect] team: Jamie Hubbard, Lise Dupuis, Jason Zemlicka, Brett diPretoro
Services:
Creative Direction, Design, Animation
Credits:
Music and Sound by [cause+effect]
Creative Direction by Willie and Jill Russell
Design by Jill Russell
Animation by Willie Russell
Telling Launch Darkly's Story
Like all of our projects, we always start on paper. We were provided a script from [cause+effect], and from there, we sketched out our concepts and storyboards. This story in particualr was a blast to design - dark, moody brand colors, with pops of vibrant fun. We were very much inspired by Launch Darkly's guidelines, and were able to create a lively, unique look for this animated video.
Bringing a Brand's Guidelines to Life
Once we had our storyboards approved, we were good to move forward to design. We researched Launch Darkly's brand, were provided their guidelines and past work, and went from there. These styleframes made it easier for the client to envision the final animation.
Adding Suprise and Delight
One of our favorite things about our job is adding that surprise and delight to all of our work. Through animation, we are able to take static storyboards and styleframes and make this world come alive. With the spot fully animated, music and sound add that finishing touch.