Flatiron
Launch Video – Flatiron HC
Creative Direction / Design / Animation / 2D / 3D
This was our second project working with the incredible team over at Flatiron Health. Our frequent collaborators wanted a launch video for their new product, Flatiron HC. And like our first successful video with Flatiron "Can we" video, we were able to execute this project from start to finish.
Client/Collaborators
Flatiron Team: Tanya Elshahawi, Shivani Stadvec, Martina Ackermann
Services:
Creative Direction, Design, Animation
Credits:
Music and Sound by Sonos Sanctus
Creative Direction by Willie and Jill Russell
Design by Jill Russell
Animation by Willie Russell
More Than You Think
The unique concept of this project was the idea of "more than." The script consistently had the phrase "more than" when describing the new brand. With this in mind, we knew we wanted to be zooming out continuouslty in animation to reveal more and more.
Another challenge in this video was figuring out how to make something that may seem technical and science-driven feel more human and real, which is really the core of Flatiron HC.
A Human Touch
The first section of this animation was designed for tech, data and science, but by the end, we definitely wanted to showcase the human touch. That meant adding in some hand drawn elements, warmer colors and human elements.
Absolutely Seamless
The concept of the entire video is Flatiron HC is "more than an EHR." We wanted the entire spot to feel seamless and effortless – one smooth transition. Having one long pull back of the camera reveals "more," which worked perfectly for this project.