Flatiron Health: Can We?

Flatiron Can We?

This project was the first of many collaborations we've done with the folks over at Flatiron. When they wanted to tell this encouraging and uplifting story of how data science can improve the outcomes for cancer patients, we knew in our hearts we wanted to help visualize that narrative. This is one of our personal favorite projects, and we were honored to be a part of this 2021 Webby Award nominated piece.

Starting from Scratch

All of our projects start from "chicken scratch" on pieces of paper. Once we received a script from Flatiron, we immediately started to think of concepts and draw sketches.

The seamless flow from one section to the next was vital in this piece, so we wanted to be sure to get the story right before diving into design development.

Designing Three Perspectives in One Story

The unique aspect of this project was that this story is told from three different perspectives: first the patient, second the doctor, and third the researcher. The challenge that came along with that was how do we make that obvious but subtle at the same time? Our solution was to differentiate each section of the story by starting in 2D and slowly start to develop more 3D elements.

Ending on a Positive Note

Once we had the story solidified and the designs in a good place, all that was left was animation and sound. While the beginning patient section felt a bit weighty in tone, we wanted to begin to introduce hope and aspriation as the animation continues and end on a positive note. Our friends over at Sonos Sanctus nailed the music and sound design for this animated video – it brought our work to the next level.